Discovering
the Mediterranean
through LUURA
A constellation of places
Resting across some of the Mediterranean’s most enchanting landscapes, LUURA invites travelers to witness the timeless dance between horizon, sea, and sky. From the rugged cliffs of Paros to the ancient streets beneath the Acropolis, each LUURA destination offers a front-row seat to the soul of Southern Europe.
These are places where days slow, light lingers, and the line between nature and architecture dissolves into a quiet, intentional harmony.
3 SINGULAR HOTELS
A family of destinations shaped by design
LUURA is more than a collection of hotels; it is a living, breathing community stretching across islands and cityscapes. Each property unfolds as a series of crafted spaces—rooms, suites, terraces, gardens, restaurants—woven into a narrative of calm, texture, and discovery.
ARCHITECTURE WITH A SOUL
Crafted by visionaries
Sculptural exteriors by Elastic Architects, sensory interiors by Lambs & Lions, hospitality culture curated with Ennismore—every LUURA space is designed with intention and crafted with emotion.
Cycladic minimalism, urban refinement, and Mediterranean warmth merge seamlessly to form destinations that transcend time.
LUURA Destinations
LUURA Cliff
Paros
Perched above the tranquil waters of Agia Irini, LUURA Cliff is a sanctuary carved into stone and sea breeze. Here, 39 keys overlook the endless Aegean, where light breaks gently across textured surfaces and evenings drift into golden silence.
- Set in Agia Irini, one of Paros’ most serene coastal enclaves
- 15 minutes from Paros Airport
- 10 minutes to Parikia, the island’s historic port
- Easy access to surrounding beaches and coastal paths
- Cliffside views stretching across the Cyclades
- Dramatic sunsets over the Aegean
- Walking distance to Agia Irini beach
- Moments from traditional seafront tavernas
- Immediate access to hiking paths and coastal trails
- 10 minutes to Parikia’s restaurants and cafés
- 20 minutes to Naoussa’s nightlife and marina
LUURA Sand
Paros
On the soft stretch of Golden Beach, LUURA Sand embodies barefoot luxury. A place of shimmering mornings, salt-kissed air, and effortless elegance—46 rooms shaped by wind, light, and the calm rhythm of the sea.
- Situated directly on Golden Beach, Paros’ most iconic shoreline
- 20 minutes from Paros Airport
- 25 minutes to Parikia and Naoussa
- Quick access to seaside promenades and local villages
- Beachfront living with uninterrupted sea views
- A setting shaped by golden light and soft coastal dunes
- Direct beach access for swimming, strolling, and sunset lounging
- • Minutes from Europe’s leading kitesurfing destination
- Close to renowned beach clubs and watersport centers
- Ideal for sailing, windsurfing, and paddleboarding
- Easy routes to southern Paros’ secluded coves
LUURA Athens
Under the Acropolis
In the heart of the ancient city, 67 keys lie in the shadow of one of the world’s greatest landmarks. LUURA Athens is a home for the culturally curious—where antiquity meets contemporary design, and the energy of the city hums just beyond the door.
- Unparalleled position directly beneath the Acropolis
- Walkable to Plaka, Monastiraki, and the city’s cultural core
- 35 minutes from Athens International Airport
- Immediate access to metro and urban transport
- Steps from ancient sites, museums, galleries, and markets
- Immersive design reflecting the city’s artistic and historic layers
- Curated F&B experiences celebrating Mediterranean culinary craft
- Minutes from Athens’ contemporary nightlife and gastronomic scene
- Easy transport to Athens Riviera for beaches and sailing
- Gateway to the Cyclades via Piraeus, Rafina, and Lavrio ports